RESEARCH

Investigation of temporal changes of gaze locations during characteristic evaluation when viewing whole-body photos

Key Points

We measure gaze during tasks that ask observers to evaluate a person's characteristics and investigate how attention to each body part changes over time. We analyze differences associated with the characteristic words used in the tasks, as well as patterns shared among participants.

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Abstract

When you assess someone's characteristics from a whole-body photograph, how do your eyes move? Earlier studies showed that viewers tend to look at the face first, but the sequence of locations they look at also matters. We investigated how gaze shifts between body regions while viewers carry out an evaluation task.

Participants assessed people in photographs using tasks based on words describing personal characteristics. We recorded their gaze locations throughout viewing. At each moment, we measured the distance between the gaze location and the person's body regions. We then compared how gaze movements changed when the characteristic word in the task changed.

Gaze initially focused on the face before shifting to the upper and lower body. Many participants shared a common pattern, while some showed individual patterns. Depending on the characteristic words used in the tasks, the changes in gaze over time could be similar or different.

Publications

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